Breathe Deeply: Fragranze 2024 Awaits in Florence

Melanie Jane
Calling all fragrance industry professionals, buyers, and media! Florence, Italy, is gearing up for its annual celebration of all things olfactory: Fragranze 2024. This September, from the 13th to the 15th, the Stazione Leopolda will be transformed into a haven for those in the fragrance world.

Please note that Fragranze is a trade fair and not open to the general public. Entry requirements are strict and reserved for industry professionals.

A Feast for the Fragrance Community

Fragranze is a unique opportunity for industry insiders to connect, learn, and discover the latest trends in fragrance. Expect to be captivated by:

  • Exquisite Perfumes: Explore a curated selection of artistic perfumes from leading and niche houses, each a unique blend of notes and emotions.
  • Home Fragrance Delights: Discover captivating candles, diffusers, and room sprays from innovative brands.
  • Beauty and Wellness: Immerse yourself in the world of beauty and wellness products infused with captivating scents.

Beyond the Scents: Learning and Networking

Fragranze isn't just about buying and selling fragrances; it's about learning and appreciating the art of perfumery. Here's what industry professionals can expect:

  • Talks and Workshops: Gain insights into the latest trends and innovations in fragrance creation through talks and workshops led by industry experts.
  • Live Demonstrations: Witness the craftsmanship behind perfume-making through live demonstrations by perfumers.
  • Special Exhibitions: Explore curated exhibitions that delve deeper into the history and culture of fragrance.
  • Networking Events: Connect with other professionals, buyers, and potential collaborators at exclusive networking events.

Planning Your Fragrant Florentine Adventure

If you're a fragrance industry professional and have been accepted to attend Fragranze 2024, here are some tips for planning your visit:
Book your travel and accommodation: Florence is a popular tourist destination, so book your travel and hotel well in advance, especially if you're traveling during peak season.

  • Explore the city: Take advantage of your time in Florence to explore its rich history, culture, and stunning architecture.

Fragranze 2024 is a unique opportunity for fragrance professionals to network,
learn, and discover the latest trends. So, get ready for an unforgettable olfactory adventure in the heart of Tuscany!

A Florentine Fragrance Journey Beyond Fragranze

While Fragranze is a must-attend event for industry professionals, Florence offers a treasure trove of olfactory delights for everyone. Immerse yourself in history with a visit to the Santa Maria Novella pharmacy, the oldest perfumery still operating today. Founded in 1221 by Dominican monks, this historic establishment offers a captivating selection of fragrances, herbal remedies, and beauty products made according to traditional methods.

Delve deeper into Florentine perfumery history at the Medici Museum. The Medici family, famed patrons of the arts, played a significant role in promoting the art of perfume during the Renaissance. The museum offers insights into their love of luxury and fascination with fragrance.

For a truly immersive experience, consider a perfume-making workshop. Learn the secrets of scent creation firsthand and craft your own personalized fragrance using high-quality materials. Many workshops are available in English and cater to all levels of experience.

History buffs can explore the life of Catherine de Medici, who, upon marrying King Henry II of France in the 16th century, is believed to have brought the art of perfumery from Florence to France, along with her personal perfumer, René Bianco. Imagine the fragrant journey that Catherine de Medici embarked on, forever linking Florence and France through the art of perfume.

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